What is Email Marketing?

If I talk about the most basic use of Email Marketing then it is used to promote your products and services via email.

But if you see it in an efficient way, then it is used to develop a relationship with potential customers and clients. You can also say that Email Marketing is one of the most important parts of Internet marketing.

Where social media, blogs & website is another part of Internet marketing. With the help of Emailing, we can engage more customers in the right way.

Many of the times email marketers buy the list of emails and send that email to the customer, regarding buy this thing and get a chance to meet a celebrity or Get your life insurance in just 5$. 

This type of Email just annoys everyone and this is the main reason to give Email Marketing a wrong name.

Now the question arises here is how to use it in the right way?

• The first thing is we have to note is via Emailing we can target a group of audiences and a single individual.
• The second thing is deciding which type of Campaign we have to start. That will be completely based upon your niche.
• The third thing is creating a template which can attract multiple audiences
• Last thing to have the best Subject line. The subject line is like the first impression of your Email.

By following these tips you can help your business to grow while maintaining a good relationship with your customers, which can increase the quality response and leads to your business    

One of the biggest advantages of Email Marketing is that it is cost-effective when it is compared with other sources of Marketing. Email Marketing is one of the cost-effective ways to advertise your company, products & services.

Advantage of using Email Marketing

• 3 billion people Daily use Email
• 205 billion emails are sent daily over the Internet
• The email has a higher conversion rate when it is compared with combined Social media and Search Results.
• 80% of the company is running because of Email Services.

From the above points, you can see that Email Marketing is one of the important parts of retailing which is helpful to companies and Businesses to generate lead.

Sourabh Jha