Convert your blogs into a lead generation machine !!

Writing Content for the web and SEO might sound boring and outdated, but google is the number one search engine in the world, and most of the content that ranks on the top is high-quality blog content.

Now, let’s say you rank for a couple of keywords in your niche. How do you convert your blogs into a lead generation machine?

Well, there are a lot of ways to do that but one of the most common ways are to get their emails through an optin chat on the website or a chatbot or by providing a freebie so they join your email list, and then you can nurture them further and sell them your product/service.

But these take quite some time to build and set up. Right?

Here’s an easier way to convert them into leads:

Convert your blogs into downloadable pdf’s/ebooks. Yes, that’s right

While long-form content is what you need to rank on top of Google, you have to understand most people don’t read the entire blog post. They skim through it.

But there is a very small audience who would read the entire blog and are your core audience, your strong leads. Now, you can give them access to the blogpost in the form of a pdf and they will be more than happy to opt-in and get the pdf so that they can read about it later. WIN-WIN for everyone.

Brain Dean does it really well. He writes long-ass blog articles on Backlinko with 5000-10,000 words and since they are very detailed, he turns them into a nice downloadable file which acts as a lead generation machine for him!

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