Trending Memes: The new way to commute
We as humans, carry a nature with different set of moods of all time. But the most impact-full of all is positivity, fun and laughter of course.
Good mood and positivities often boosts ones health and more. It’s always fun to share good content that makes people laugh; and if its in a form of trending memes that’s probably something which is trending and shared frequently by people over different social medias.
Lets talk about Trending Memes More..
Meme, could be a joke, in the form of image, video or text generally humorous with a funny caption in nature which are shared over social media, internet, WhatsApp etc, with a motive of keeping that engagement on with those of our friends and family.
Trending Memes, How effective for Business (The Meme-ification Of Marketing) : 85% of the content in Social Media are in the form of Meme. Memes are now a days a key to get into he hearts and minds of the customers leaving behind a great impact in a fun and humorous way all together. Brands need to constantly innovate with time, considering all the competition along with a hope that the content goes viral. They are the new trending that translates or delivers the product or its message in a innovative way.
Meme Jacking : Taking advantage on the current trend of internet, wherein brands use previously created memes in their own marketing strategy. Example : #JCBkiKhudai, Rasode me kon tha, is the most viral going these days.
Most Known Meme of brands which are/were viral these days.
Memes can make anything popular, either a movie, show or your brand .The word memes were discovered way before Facebook or twitter came into existence. In 1976 Richard Dawkins wrote a book called selfish genes wherein he used the word meme and described how a cultural trends spreads or becomes viral.
A consumer brand spends Rs. 1000 to 50,000 on a meme. Today a meme page earns around 10 Lacks to 4 crores an year.
Acquiring is good, but retention is must.
1. Amul : A well known FMCG company, starting from 1946 has always been into limelight in its sectors since7 Decades. The sales figure of Amul had drastically boomed to 25000 from 1000 tonnes since Amul launched its Utterly Butterly Girl, a masscot for Amul which has always been a near and dear one to Indian families. They Believe in “IN THE MOMENT MARKETING (Memes which talks about real time issues) ” This girl has always been into focus with its one liners on the most common issues, along with the customer engagement.
2. Zomato : The most common food delivering app started in 2008, has been doing exceptionally well in their sector. Considering the competitors, zomato has been well known for its marketing strategies. Very recent they came up with a meme of “Khali Cooker Gas pe Chadhane se accha hai order hi karlo”. Zomato engaged maximum of its Customers with this most trending meme of this time. “ Cooking : Hard, Offers : Bohot Hard”
3. Apple : A premium Brand for consumer durables has always been into prime focus for its brand, durability and class ofcourse. Apple being the best in its sector has built a trust and loyalty amongst their audience, which is why they dosn’t really have to market their product through memes. The believe in Classical Marketing ideas.
4. Big Bazaar : The most famous indian retail chain collaborated with RVCJ media (Rajnikant Vs CID Jokes) for a meme based campaign to promote their public holiday sale. RVCJ came up with 14 memes on various social media platform which resulted in a huge success for them. Engagement rate of 21.2% with a wide reach of 1.59 million on Facebook, 2.5 million on instagram and 91k on Twitter.
5. Netflix : Netflix make meme out of their own shows, with the most trending and viral templates of all time. Netflixisajoke, a private account on Instagram where Netflix post all its meme for its upcoming or existing media or series. This promotes their shows and increase their viewership.
6. Mygate : It’s an app based security system for gated communities. A startup of 2016, just in short spam of 4 years MyGate has penetrated a good amount with having a customer base of more than 10 lacks. Mygate, never backs down when it comes to innovation. Meme marketing was there genre to engage their customers.
3 Tips for using memes in your marketing plan :
1. Use Meme that fit with your brand image
Not all meme fit with all kind of businesses. When you use it for marketing, it needs to be closely related to your Brand. These below three criterias should be followed when memes are used for Branding
- The pop culture reference targets your brand audience
- The text references events or news related to your business
- The content pokes fun at your competitors or even your own company
Anything done for your business might bring on the engagement and conversions.
2. React to recent events or trending topics
Jokes are all about timings and so as memes. Its all about creativity and finding a fuuny angle with respect to your product and engagement. For Example: When JCB meme was trending, Dominoz came up with a tweet ; Pizza Chahe J C B ho Everyone just loves it. Especially if its a Dominoz Pizza.
3. Engage with users that create memes around your brand
The brand should always look for creative marketing strategies of real time, and meme marketing is one of them. Brands should often look upon the creative agencies which precisely work on memes and collaborate with those to bring out the creative and innovative content out of the product and generate good traffic and engagement for product.
As a conclusion, Brands should always invest in innovation and Trending Memes Marketing is the all time best strategy to grab the audience.
Previous Post
Next Post
Very well portrayed.