What Is Podcast ?

Lately we used to spend a lot of our times enjoying fairy tales from our grannys, that was  fun,isn’t ? Times when we were not so great with technologies, we had fun listening to people and chatter around.

Podcast came up with the same idea. Millions of people in world are enjoying in their day to day lives anywhere anytime amid their household chores or while driving or in their free time.

Podcast, may be the new informative radio is an original audio content created by individuals be it an interview, story, documentary etc. They have been into existence for more than a decade but has became quiet popular these days.

Technically, Podcast is an RSS feed, which is nothing but an XML file that is hosted by the third party like Apple Podcast , Spotify etc. containing all the Metadata (Information that describes the podcast I.e. title, author name, category, description etc.)

Have u ever thought of making a podcast ?

Spotify, being the second most famous medium after apple podcast, with 138 million active users states the success of same with an increase in 29 percent this year and assures to bring 300 million active users onboard by end of 2020.

Podcast Connect : It’s a web portal wherein people can submit their RSS feeds, to get their show onboard with the biggest podcast feed, Apple. Their can be different categories under which the people can get their podcast live, along with the insights of their posts or shows, the person can anytime analyze whats the response and can evaluate upon the content and could get an idea of whats working and could create accordingly, all whats required to have podcast connect is an apple id thats connected to iTunes.

Where to Find Podcast ?

Podcast are delivered through many mediums, but the best and largest among all is the ‘Apple podcast’ followed with Spotify and then with some other players as well on the going race.

1. Apple Podcast: The most famous deliverable which provide millions of shows under different categories and sub categories. It’s available in 175 countries and with more than 100 Languages. It is available in all ios devices for free, no subscription cost is levied on those using apple or have an apple id created that is linked through iTunes.

2. Spotify : This one has got enough to get u started, it was simply a music playing application which later stepped into podcast considering the going trends. Spotify being the second most famous podcasting platform has researched that the people are much more into podcast than music, the percentage which was earlier 16 has got up to 21 percent in the recent year 2020. Spotify also aims to bring 300 million active users onboard by this year end. Spotify can be accessed by both android and ios users.

3. Google Play Music : If you’re an android user and not wish to buy the subscription of spotify, and also wanted to listen podcasts, google play music has got you with your requirement. With increase in demand and interest over podcast, google has also come up with a feature in its in-build application google play music for those of its android users. They can simply select the category or genre of their choice. They can also download or rewind their playlist. The downloaded playlist could be heard anytime without even an internet connection.

#Inputs required for a Podcast

Podcast, majorly known as a human radio merely asks for cost. The only primary equipment to be required for a podcast is a good quality microphone, rest is just one’s talent and content. It should ideally be for 22 minutes, according to researchers a human mind cannot hold onto its concentration or interest for too long, so it should be precise and informative in the given time.

1. A Microphone : Podcast can be made with the mobile phones as well, but a microphone is a suggestion to be must had before starting with a podcast. The voice and audio quality is the most important logistic a podcast should have, it does not make sense if the audio quality is isn’t clear and proper.
2. Format : Podcast can be of different formats, basis on its category and type, the format is created i.e. one-man show, co-host, guests, call-in etc. The script and road map should be made beforehand prior recording. The audio should be smooth, organized and informative at the same time. The start and end should bridge a perfect gap between and make sense to the listeners.
3. Content : Last but not the least, content should be precise and made in a way that could engage the listener from start to end. If they have begun with your podcast, they should end that too and wait for the next. The content should be properly categorized.  

How a Podcast is helpful for a creator

1. Cost Effective : The foremost benefit of it is its less cost inputs. ‘Effectiveness and Efficiency’ is the key get your product or service a great success. The only cost involved in making a podcast is the microphone.
2. Wide Reach : Usually contents are into different forms, visual or social media, which cost peoples time and attention, however, Podcast can be heard anytime anywhere without any disturbance in the routine, while doing their works as well. This makes the reach wider than any YouTube video or Instagram video.
3. Business Perspective : If the podcast is made while Considering the above mentioned points, it tends to be a success and attract good amount of listeners. Those listeners could later be our potential customers for business. For Example : If a Podcast is from learning category and listener is accessing to digital Marketing strategies, he would also be entertaining the ads that pops in between related to the same matter/fact. That person could probably take a call of action after going through those ads.

Now when you have gone through all of the above, I guess you are good to go creating your own Podcast.  Learn more from leading digital marketing agency in Navi Mumbai.